Seizing Big Data’s Big Opportunity
Big data is a term that is taking the IT field by storm. But how can organizations take advantages of the big opportunities it offers? An increasing number of companies are deploying platforms like Hadoop distributed file systems, but the linchpin is big data integration. By enabling businesses to access all data, organizations can apply this data across big data infrastructures.
Big data is relevant to virtually every industry. For example:
- Consumer industries: From retail to travel and hospitality, organization can capture big data from social media content to better understand their customers
- E-commerce: Combining big data from B2B and B2C clickstreams, text, and image data with transactional data can improve e-commerce efficiency and precision
- Healthcare: The industry’s transition to electronic medical records and sharing medical research data is generating and posing big data challenges
Hadoop products alone might not be enough – it is data integration that enables organizations to hit the big data sweet spot, combining transaction data with interaction data. Without a data integration strategy, big data just amounts to lots of big data silos.